As part of its digitalization roadmap, Saudi Arabia’s leading retailer brand Jarir Bookstore will be using the ContentSquare analytics solution to study specific visitor segments and optimize the user experience on their online platforms.
Considered to be one of the largest retailers in the Arab World, Jarir Bookstore has opened more than 47 physical stores in GCC region since the 1970s. Jarir Bookstore offers a unique range of high-quality products ranging from office/school supplies, books, arts and crafts, to electronics and smart devices. Jarir Bookstore has recognized the importance of digitally transforming its offerings and services over the past few years – first by introducing digital books and launching an e-reader app (Jarir Reader) in 2013, followed by the launch of their official eCommerce site in 2016.
Using big data and artificial intelligence, ContentSquare precisely measures the web behavior of online visitors and makes it accessible to Jarir via its digital insights platform. “Through the use of our zoning technology, our solution breaks down each webpage and identifies problem areas. We measure everything from failed clicks to frustration points and hesitation time of online users. From experience, we know that addressing these problem areas leads to higher conversion rates. That’s what ContentSquare is about – offering a full-picture UX Analysis that helps people understand the reasons behind the behavior of online visitors, and why are they converting or not,” explains Disney Yapa, ContentSquare’s Sales Director MENA.
As one of the prominent members of the French tech startup scene, ContentSquare has helped more than 200 clients to optimize their digital channels, including Trolley in the UAE, Clarks, Harvey Nichols, BNP Paribas, Carrefour, L’Occitane and many others. In 2018, the company received an additional $42M in funding allowing it to invest further in developing its technology and offering its services to new markets – including the Middle East.
Since the partnership was finalized in the first quarter of the year, ContentSquare has worked closely with Jarir’s eCommerce team, training them extensively on the tool’s features.
That’s what ContentSquare is about – offering a full-picture UX Analysis that helps people understand the reasons behind the behavior of online visitors, and why are they converting or not.
Disney Yapa, ContentSquare
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