5 min read

Women’s History Month: Celebrating the Women Who Opened Doors for Me

It’s been an awe-inspiring Women History Month so far. Organizations everywhere are celebrating the women who have blazed a trail in business, transformed their companies and led them down the path to success. The campaign theme for International Women’s Day 2021, #choosetochallenge, speaks to the power of not settling for less, of working to move […]

2 min read

Contentsquare Foundation Launches With Mission To Reduce Digital Accessibility Gap

March 15, 2021, New York — Experience analytics leader Contentsquare announced today the launch of the Contentsquare Foundation — a nonprofit organization dedicated to promoting digital accessibility in the areas of education, technology and corporate social responsibility.  In the context of a pandemic that has greatly increased our reliance on digital to navigate day-to-day life, […]

• Design & UX

6 min read

The 3 Golden Rules of Sticky Menu Navigation

Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Is it really true?

4 min read

Ace & Tate Partner with Contentsquare

We sat down with Sheri Kruzel, Senior Product Manager at Ace & Tate, to find out why she and her team are so excited to get their hands on Contentsquare – the industry-leading experience analytics platform. About Sheri and her team: Sheri is responsible for the front-end team, including 4 developers and a UX lead. […]

• Customer Experience

3 min read

3 Tips for Developing a Customer Journey Optimization Strategy

Over the past year, as life has globally become more tethered than ever to technology and digital experiences due to the pandemic, site experience and ease of navigation have never been more important. Compound this digital reliance with a saturated marketplace where 100s of retailers compete for finite wallet share and you’ll see why a […]

• eCommerce

3 min read

Tech and eCommerce: How to Build an Inclusive Business

I recently had the pleasure of speaking with Laetitia Vitaud, author and public speaker on the future of work. Founder of Cadre  Noir, a London-based research and marketing firm exploring the future of work and consumption, Laetitia also regularly collaborates with Welcome to the Jungle, a French website connecting candidates and employers, and co-hosts the […]

• Digital Marketing

7 min read

How to Create Customer-Centric Advertising Campaigns in 2021

Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad!  We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]

4 min read

Rethinking Customer Experience in Post-Pandemic Era

Customer experience (CX) became the top brand differentiator in 2018, outpacing price, product quality and everything else. Businesses that offer a superior and differentiated CX have the opportunity to become and sustain market leadership. Those that do not prioritize customer service will struggle to compete effectively in this “experience” economy. One interesting data point that […]

• Design & UX

7 min read

The 2021 Google Page Experience Update: How to Optimize Your Site’s Core Web Vitals

For several years, our team has been sharing best practices and predictions on how to prep your site performance and UX not only for today but also for tomorrow. We aren’t exaggerating when we say that 2021 will be a turning point for user experience. Especially considering that the most popular search engine in the […]