Blog

    • Analytics

    4 min read

    How Neptune is building a data-driven user experience with the help of Contentsquare

    We had the pleasure of chatting with Neptune’s UX and Creative Manager, Antonio Arevalo, about creating a data-driven user experience. During the interview, he also shares how to get buy-in for a new tool, and his experience with Contentsquare (it’s long and we love it!).  About Neptune and Antonio Antonio manages a small but growing […]

    Nea Bjorkqvist

    • Analytics

    9 min read

    App metrics: 15 mobile KPIs you should be tracking

    From ordering groceries to attending a zoom call, mobile app usage has grown exponentially over the last few years and the competition is fierce! Tracking app performance has never been more important, but measuring success isn’t a one-size-fits-all solution. That’s why we’ve listed the top 15 app metrics you should be tracking to improve your […]

    Chris Camps

    • CX Circle

    3 min read

    Your ticket to great CX awaits: The destination? The DX Beach Club

    Set your calendars to OOO and get ready to shape customer experiences that’ll wipe even the most hardened of resting beach faces off at CX Circle: The DX Beach Club on June 2nd.   Our half-day event at the Ivy Sunroom, Sydney (and online) will take your CX international with brands like Telstra, Cashrewards, and L’Oreal on […]

    Emmie Hwang

    • Accessibility

    3 min read

    The Institut de la Vision joins forces with the Contentsquare Foundation to develop the first passive system for detecting visual impairments

    The Institut de la Vision joins forces with the Contentsquare Foundation to develop the first passive system for detecting visual impairments Research project aims to increase digital accessibility while facilitating the early detection of visual impairments Paris, May 16, 2022 – The Contentsquare Foundation, a non-profit organization dedicated to promoting digital accessibility, is partnering with […]

    Contentsquare

    • CX Circle

    6 min read

    5 actionable insights from CX Circle 2022

    We’re dishing out key takeaways from our most popular CX Circle sessions. Dig in to get the latest digital CX trends, tips for collecting customer insight (that go beyond data analytics), and a framework for aligning your business and customer needs.  CX Circle = A day of digital goodness Glow sticks, disco yoga, and digital […]

    Nea Bjorkqvist

    3 min read

    Only 28.4% of French people say they are ready to follow the recommendations of their favorite brand of tea

    Paris, May 9, 2022 – Ahead of International Tea Day on May 21, 2022, Contentsquare, the leading Experience Analytics platform, surveyed French consumers about their tea buying habits, and whether or not they would be likely to try new products when prompted by their favorite brand.   At a time when brands are committed to providing […]

    Contentsquare

    • Analytics

    4 min read

    Digital transformation journey: How Koala transitioned from start-up to scale-up

    How to start your digital transformation journey? What should you take into account? And how to navigate the transition from a scrappy start-up to a mature scale-up? At our recent DX: LIVE event, Scott Shillinglaw, Senior Digital Product Manager at international direct-to-consumer (D2C) furniture company Koala, shared insight into their digital transformation journey. He reflects […]

    Neha Garg

    3 min read

    Salomon Relies on Contentsquare to Optimize the Digital Customer Experience

    Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance […]

    Contentsquare

    • Digital Marketing

    2 min read

    3 reasons to read our B2B Conversion Playbook for Digital Teams

    The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars. What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and […]

    Delaney McDonald

    • eCommerce

    2 min read

    How to boost your eCommerce campaign performance: Etam’s strategy for success

    Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which being their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]

    Wendy Carré