News|June 5, 2019

Why Our Turnkey Salesforce B2C Commerce Integration Is A Game Changer For E-Commerce Experience Makers Everywhere

Today we give our clients the ability to quiz their digital properties about customer engagement and turn these answers into visual UX cues that can be leveraged by anyone on the digital team. The natural next step in democratizing data for all digital experience makers is to make our specialized metrics available where they can have greater reach and more impact — right in a team’s eCommerce dashboard.

That’s why we’re thrilled to be joining forces with the world-class Salesforce B2C Commerce platform, and giving brands a shortcut to our solution through the Salesforce LINK Partner Marketplace. Now, teams using Salesforce B2C Commerce can directly access our exclusive KPIs to understand the fastest ways to increase conversion, revenue and overall digital happiness.

By adding Contentsquare to your Salesforce B2C Commerce, you can understand what’s driving your conversion numbers, run meaningful A/B tests, measure the ROI of creative content, and make the most of your acquisition spend. And you can do this across your entire ecommerce team, day in and day out.

Insights For All (Or, No More Optimizing In The Dark)

A doctor wouldn’t prescribe drugs without knowing what was wrong with their patient. And you wouldn’t dream of putting on makeup in the dark. So why do so many UX improvements still stem from something as error-prone as instinct? Or from click data that assumes all customers have the same intent, needs, and goals across all web sites? Or from an analysis not readily accessible to those making the decisions?

Customers are telling you what they expect from your specific brand’s site or app experience with every click, scroll, or hover. Our solution captures all these interactions and translates them to a language anyone can understand. This means you don’t need to rely on analysts to crunch the numbers for you — from eMerchandising to art direction, everyone can access the same clear insights into which actions need to be prioritized.

Our integration with Salesforce creates a shortcut to these insights inside your eCommerce platform. No need to see experience-building and experience-improving as two separate things — now your team can improve continuously inside one system, and reduce speed to optimization.

Because our one-click insights come in a format that is digestible and makes sense to everyone, your team can quickly agree on priorities and be confident in their impact. By understanding what your specific customers want from your brand, your team can create a unique brand experience that is relevant to customers and rewarding to your bottom line.  

Digital Happiness: There’s A New E-Commerce KPI On The Block

Many psychologists will tell you that being understood is even more valued than being loved. And value is exactly what brands are expected to bring to the table today. Knowing where your customers exit and whether or not they convert is interesting. But knowing why they left and why the journey didn’t end in a purchase is actionable.

That’s why we analyze all mouse movements, including Hovers and Scrolls, and why we’ve developed unique metrics such as Attractiveness and Conversions Per Click; we take into account how consumers engage with all your content to give you a richer understanding than a simple page exit rate ever can. When you consider that over 50% of content never gets viewed, you realize the depth of the gulf you have to cross to establish an emotional brand preference that results in sales, margin and loyalty.

The digital trailblazers at GoPro have already been leveraging the power of our next-gen analytics with Salesforce B2C Commerce with great success — with results such as an 80% increase in conversions.

With storytelling such a huge part of GoPro’s offering and of the GoPro.com experience, the brand has a vital need to tell a rich digital story while encouraging direct-to-consumer conversions. For everyone’s favorite lifestyle brand, that meant enriching the experience with bold, brand-relevant content in a way that also positively impacted the ultimate sales.

Supercharge Your eCommerce With Turnkey Integration

Right now there are more than 350 brands who regularly rely on Contentsquare insights as a part of their workflow. Today you too can access this level of customer understanding in Salesforce B2C Commerce in a few clicks. We look forward to welcoming you into our community.

 

Author
Jonathan Cherki

Passionate about numbers and statistics, Jonathan Cherki founded Contentsquare in 2012 and has since served as the CEO, growing the company exponentially and promoting the importance of UX to optimize the customer journey. He believes knowledge is power, and is committed to changing the way companies work by creating a data-driven culture for everyone.

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