We’re heading back to Adobe Summit for a second consecutive year, and we’ve got something extra special up our sleeves for this year’s digital experience conference.
We’ve designed an interactive booth experience that will have attendees sleuthing for clues on our wall of UX insights and cracking the code to our secret Show Me The Money Room.
We’ll also be taking the stage with some of the foremost brands in fashion and luxury, who will be sharing their tips on enhancing the digital experience to keep customers digitally happy.
A three-day extravaganza centered on experience building and the convergence of data with design, Adobe Summit is an unmissable event in the digital marketing calendar.
Set to take place on March 26-28th, in Vegas, the three-day conference will also feature our very own Chief Strategy and Partnership Officer Jean-Marc Bellaiche, who will be in conversation with some of our partner brands, including fashion giant Ralph Lauren.
Our March 26 session on “Breaking Down Data Silos For Better Digital ROI” will look at the benefits of fostering a data culture, and empowering digital teams with unique visitor engagement metrics.
The session will touch upon smart analytics and customer-centric attribution: how they can be used to elevate the digital customer experience and propel higher conversions.
Jean-Marc will be joined on stage by heavy hitters of the fashion, luxury and retail industries, who also happen to be our partners: Ralph Lauren, Sam Edelman and MatchesFashion.
We’ll also discuss how these top brands utilized our predictive insights and unique metrics to boost their own customer engagement across touchpoints. Session attendees will be able to learn how digital teams were able to expedite reactivity, become more agile and build an impactful optimization strategy.
Essentially, we’ll be covering how these top brands shifted their culture from that of instinct to one of insight, which has, in turn, increased their digital ROI.
Given that this year will see our second session and booth at the Adobe Summit, we have a lot to measure up to. During the 2018 Summit, we partnered with luxury jewelry brand Tiffany & Co. and financial services giant Goldman Sachs.
But we haven’t merely headed to these types of conferences to take part in a talk. Being that we are experience-oriented where digital is concerned, we also bring our experience-centric vantage to events.
For last year’s booth, we built an entire digital jungle and invited attendees to find their way out of an ominous digital landscape using only flashlights. In our session, we discussed how to survive the dominance of eCommerce giants like Amazon and thrive in the era of digital transformation.
This year, instead of challenging attendees to escape the digital jungle, we’ll be encouraging them to crack the code to unlock the door to our secret Show Me The Money room.
We don’t play games when it comes to digital experience, but we do when it comes to conference booths. And even though we like to say that data beats opinion, this year we’ll have booth visitors guessing for prizes.
If you’re curious, stop by booth #223 from March 26th-28th, and our team will be happy to answer any and all of your digital experience questions. See you there!
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