News|September 5, 2019

Marrying Experimentation with User Experience: Opticon19

Customer Experience (CX) school is back in session and what better way to get ready for a new season of A+ experiences than by attending  Optimizely’s Opticon19?

Centered on digital experience optimization, the conference will feature experts in the fields of CX experimentation and personalization to help you create standout experiences and steer your business towards digital Nirvana.

Taking place on September 11-13th at the Marriott Marquis hotel in San Francisco, Opticon19 is not to be missed.

Optimizely & Contentsquare

We at Contentsquare are quite fond of events — we don’t just boast of experiments, we help create them. So you’re probably wondering why we’re going to this conference, given that we’re fresh off of our Digital Happiness Summer Roadshow, which hit up several states in a multi-day event.

Additionally, you’re probably wondering why we chose to team up with Optimizely, of all the brands hosting regional events surrounding the topic of UX.

Optimizely is one of our premier partners, delivering a world-class experimentation platform that equips digital teams with a scientific approach to optimizing digital experiences. 

Our integration with Optimizely adds a critical layer of behavioral understanding to experiments for faster results and a bigger lift in conversions. We tell brands why some tests and personalization campaigns win, and help digital teams fine-tune variations and focus experimentation efforts.

Optimizely seeks to help brands obtain the highest ROI based on its SaaS and so do we. You could say we are a partnership made in heaven and Opticon provides the perfect setting for us to show you this partnership in action. 

Opticon19: What to Expect

A three-day event, Opticon19 will kickstart the conference with a day of training on the 11th of September. 

The other two days will feature sessions, networking events and a conference party. You will get to hear from some of the best and brightest in the digital space, including leaders from IBM, Salesforce and Mailchimp.

Opticon19 will include an impressive roster of keynote speakers, including actor, investor and entrepreneur Ashton Kutcher, astronaut and engineer Dr. Mae Jemison, Optimizely’s CEO Jay Larson and a host of other digital leaders.

The event will present over 20 sessions across 3 “tracks” — critical areas to learn and optimize for a superb experience that helps raise conversions. The three tracks are those of: culture and growth, strategy and process and platform and technology, each highlighting crucial nuances for your brand to digitally outperform.

Contentsquare is hosting its own cocktail event at the Everdene Bar, a rooftop bar atop the Virgin Hotel in San Francisco.


Contentsquare: Our Own Event & Booth at Opticon19

We won’t be sitting idly at the conference and our experts will be on hand at Booth G11 in the Yerba Buena Ballroom to share tips and best practices on how to power up your experimentation strategy and improve your digital CX.

We’ll be happy to show you how some of our 600+ clients have successfully put our software to use and improved on a number of KPIs and show off the newly instituted benefits from our coalescence with Clicktale.

We’re also going to host our own surrounding event just before the conference, in tandem with our friends at Tealium. Join us for an evening of drinks, fare and networking at the Virgin Hotel’s Everdene Rooftop Bar, which comes with sweeping views of the city.

So swing on over to Opticon19, meet with us at our booth, party with us at Everdene and absorb all the enlightening, up-to-date trends on experimentation and having your brand the upper hand in digital experience.

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Author
Lorraine Ryshin

Lorraine Ryshin is the Content Writer at Contentsquare, with a knack for crafting words for the Internet. She is a multidisciplinary writer who hails from a background in marketing and SEO. A Jill of All Trades writer, she has produced written content for clients in a distinct array of industries and disciplines. To hone in on her professional pursuits, she seeks out new and creative channels to communicate with a digital audience.

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