Blog - Retail
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3 min read
Why Decathlon chose Contentsquare to improve its digital experience: 4 (very good) reasons
Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience. Want to know their secret? At our recent virtual workshop, Roanna Zheng, Product Owner and Jason Tan, Digital Sport Leader, shared how they use Contentsquare (plus other tools in their tech stack) to maximize their CRO strategy, reinforce a product mindset, improve customer […]
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4 min read
Retail analytics: How to bridge the data divide between retailers and brands
The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]
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2 min read
Contentsquare launches Fast 100 ranking using Speed Analysis tool
The Fast 100 report ranks the website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyze the performance of the UK’s most popular retail websites. The Fast 100 2022 […]
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3 min read
Salomon Relies on Contentsquare to Optimize the Digital Customer Experience
Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance […]
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3 min read
Performance marketing platform and experience analytics platform to boost analytics and user understanding for eCommerce customers NEW YORK, NY – April 5, 2022 – Wunderkind (“the Company”), a leading performance marketing engine that scales one-to-one messages for top retailers, today announced the launch of a strategic partnership with Contentsquare, a digital experience analytics AI-powered platform […]
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4 min read
The ties that bind: How brands and retailers can go big by sharing data
When it comes to personalizing experiences and offering new products – customer data is gold. Most brands and retailers constantly collect and curate customer data, to understand how transactions across various touchpoints – from physical to digital – can be better personalized to boost sales, increase conversions, and bolster customer loyalty. But mining this data […]
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3 min read
How New Balance utilized digital brand trust and transparency to enhance digital customer experience
Contentsquare, the leading experience analytics company, helped New Balance navigate supply chain eCommerce crunch Melbourne, Australia – February 22, 2022 – When the pandemic rocked the global supply chain, beloved sports brand New Balance used Contentsquare insights to understand customer expectations, prioritize transparency, and keep the digital experience in motion. For brands like New Balance, […]
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3 min read
Contentsquare’s Retailers on Retail 2022 Report Reveals Key Insights, Strategies, and Advice on the Impact of Digital Transformation and Mobile for the Year Ahead 11 brands weigh in with best practices for data-led insights, response to changing customer behaviors and boosting conversion rates for high priority campaigns New York, NY – February 9, 2022 – […]