4 min read

3 UX issues Hotel Chocolat fixed using Contentsquare

At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]

5 min read

Boost your retail conversion rates with these 5 killer insights from our benchmark report

With the mass reopening of physical stores and the emergence of a global cost of living crisis striking a double blow to online shopping, 2022 was a tough year for eCommerce. All the key metrics that measure success were heading in discouraging directions—not least retail conversion rates. While we’re not out of the woods yet, […]

2 min read

The future of retail media: Unlocking the power of data with Digital Experience Analytics

Retail media is quickly becoming the next big thing for retailers, with many developing their own retail media networks by turning their eCommerce sites into media properties. And it’s no surprise, as this allows retailers to drive more revenue while enabling brands to reach more relevant shoppers. In this blog, we’ll provide an overview of […]

3 min read

A Q&A with Petar Konakov on KING’s digital transformation journey

Since 1977, KING has been at the forefront of Australian furniture design, paving the way with award-winning contemporary furniture that is made to last. Five decades later, KING is not only still a family-owned and run company, but has come a long way in its digital transformation journey. During the pandemic, like most businesses, they […]

4 min read

10 eCommerce trends transforming CX in 2023

In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]

3 min read

Learning from ASOS: Designing for accessibility

Designing for accessibility is more than just the latest trend. It’s the key to creating a digitally inclusive brand and expanding your audience. It boosts your business impact with more conversions and sales and creates a seamless digital experience. By adhering to the latest compliance regulations, you also avoid fines and avoid any potential lawsuits. […]

8 min read

How to craft the perfect eCommerce replatforming journey: 4 tips from Hobbycraft

Interested in eCommerce replatforming? You’re far from alone. eCommerce brands everywhere are migrating to more powerful, flexible and feature-rich platforms in a bid to meet skyrocketing customer expectations around digital experience. But in the rush to replatform, how can brands make sure to avoid the common pitfalls of platform migration? We got some great insights […]

3 min read

5 takeaways about being a woman in eCommerce and dealing with imposter syndrome

According to a report by the World Economic Forum, men hold 69% of roles in leadership globally. It is undeniably still a men’s world, despite an accelerating trend of women being hired into leadership roles. This understandably gives rise to feelings of imposter syndrome, which is defined by Oxford Languages as “the persistent inability to […]