Miscellaneous

  • 3 min read

    Comparing Products: Design Practices to Help Your Users Avoid Fragmented Comparison

    Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, delaying their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and information. This is […]

    Michelle Lee

  • 3 min read

    Accessible design 101

    Interested in accessible web design? Download our Digital Accessibility Handbook for an in-depth look at how to create a website that caters to everyone. With plenty of statistics and a handy checklist, this report will help you understand the importance of digital accessibility, plus how to make your website inclusive. What is accessible design? How […]

    Katie Leask

  • 5 min read

    How Sky UK are creating positive change through customer journey experimentation

    At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

    Katie Leask

  • 4 min read

    Considerations for your chatbot design

    Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.   How to nail your chatbot design […]

    Michelle Lee

  • 4 min read

    Woman to woman: Inspirational advice from badass women in leadership

    We can all learn a lot from the incredible, inspiring women around us. And if you’ve set yourself leadership-orientated career goals, then who better to ask for advice than those who have already been there, done that, and got the hard-earned leadership t-shirt?  We quizzed five impressive ladies in leadership roles on what one piece […]

    Katie Leask

  • 3 min read

    How to make your website more accessible in five simple steps

    If you’re wondering how to make your website more accessible for people with disabilities, you’ve come to the right place. Our digital accessibility report covers everything you need to know about creating online experiences that cater to everyone.      How do I make my website accessible? At Contentsquare, we have one mission; to empower […]

    Katie Leask

  • 4 min read

    Digital customer journeys: the ultimate guide to optimising them properly

    By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover why analyzing the digital customer journey is […]

    Marie Jehanne

  • 5 min read

    The Digital Happiness Index: Quantifying Your Customer Experience

    Although conversions are the desired outcome of a good customer experience, they are not the end-all be-all for brands. A happy customer may make a one-time purchase, but more importantly, a happy customer will return to do business with your company time and time again. But, how exactly do you define something as elusive as […]

    Lorraine Ryshin