Blog - Miscellaneous

5 min read

3 tips for your experimentation strategy (plus ideas you’ll want to copy)

In today’s world of digital marketing and eCommerce, the urgency around building an experimentation strategy is everywhere. We read constant articles and watch countless videos about its importance. And yet so few brands see success from their experimentation efforts. Why is this? According to Doychin Sakutov, Director of Experimentation and Optimization at Virgin Media O2, […]

2 min read

PR Superhero Unleashed: Global PR Manager Takes on the Dual Role of Working Professional and New Mom

Last year, I shared my exciting news, communicating to my teams, colleagues and other Contentsquare employees that I would be going on maternity leave in January 2023. Of course, I didn’t know exactly when. I was expecting a baby girl, and that’s all of the information I had. Late in my pregnancy, I watched “Workin’ […]

2 min read

5 tips for web performance optimization 

Doing business digitally today is a high-speed, high-stakes race where securing a place on the podium hinges on providing speedy, seamless digital experiences that delight customers.  But many businesses are currently falling short here: 15.7% of visits in 2023 were marred by slow page load, and the impact was undoubtedly significant.  Using Google’s Core Web […]

9 min read

App onboarding: How to go from okay to outstanding

Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]

3 min read

Defending Against Fake Job Scams Impersonating Contentsquare: Tips to Safeguard Your Job Search

The Security and Talent Acquisition teams at Contentsquare are aware of a fraudulent job scam that impersonates our company and targets job seekers. To ensure your safety and security, here are some warning signs to watch out for and steps you can take moving forward: Verify the Email Source It’s crucial to validate the legitimacy […]

2 min read

Unlock Hidden Mobile App Optimization Opportunities with Contentsquare Analytics

Mobile apps are an essential part of our lives, with billions of people using them to stay connected, entertained, and productive. But with so many apps, it can be challenging to stand out. That’s where mobile app analytics comes in. Mobile app analytics can help you understand how users interact with your app, identify areas […]

4 min read

Golf Digest Online on the value of improving customer experience

The importance of improving the customer experience  No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]

14 min read

How to take your website personalization to the next level

Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns.  Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]