GroupM Launches Nordic Customer Experience (CX) Hub Initiative, Powered by Contentsquare



April 25, 2022 | 3 min read

Last Updated: Aug 3, 2023

GroupM Launches Nordic Customer Experience (CX) Hub Initiative, Powered by Contentsquare

Digital experience analytics company celebrates launch, partnership and shared investment with WPP agency, driving innovation in the Nordics

Stockholm, Sweden – April 25, 2022 Contentsquare, the global leader in digital  experience analytics, announced today that WPP agency GroupM has joined the Contentsquare Experience Partner Ecosystem. With this partnership, Contentsquare becomes one of the first technology partners to join GroupM’s Nordic CX Hub initiative, a community and collaboration hub to support businesses along their digital transformation journey. 

With more than 45+ specialists in Conversion Rate Optimization (CRO), User Experience (UX), and Creative and Owned Media, GroupM’s shared services will offer an insight-driven approach to content optimization, fueled by media that is available across its Nordic agencies including Mediacom, Mindshare, and Wavemaker.

Thanks to its rich and contextual digital behavior insights, Contentsquare enables businesses with a holistic understanding of the customer experience, resulting in faster growth, greater agility and happier end users.  

Tailored to both enterprise and mid-market brands in the region, this partnership will be an extension of GroupM’s media capabilities, and will provide enhanced support for brands looking to future-proof their digital Customer Experience (CX).

“We’re thrilled to be supporting GroupM with the launch of the Nordic CX Hub, and be able to provide the technology to support their new market offer,” said Abdi Essa, VP EMEA North, Contentsquare. “Marrying our innovative tech with GroupM’s new proposition to offer clients a path to deeper human insights was a natural next step, and working with a partner like GroupM helps fuel innovation in the Nordic market,” continued Essa.

From adoption to conversion, UX, performance and merchandising insights across the customer journey, and at every digital touchpoint, both GroupM and Contentsquare customers will now have access to the breadth and depth of insights needed to deliver the type of experiences customers expect and seek out.

Martin Hugosson, CEO of GroupM Sweden said, “At GroupM our ambition is to make marketing work better for people and to that end we see our partnership with Contentsquare fuelling better experiences for the leading brands in the region. We truly believe that we are better together with partners, and the combination of Contentsquare’s technology and our expertise offers clients a potent mix for transforming their digital marketing and sales.”

Driven by an understanding of what customers are experiencing online and how and why they respond to these elements, the partnership will also enable businesses to make smarter, faster decisions, and to build greater trust with their customers. 

About GroupM

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Across the Nordics, GroupM employs more than 1,000 talented people across 7 cities. Discover more at

About Contentsquare

Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 850 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $810m in investment funding from leading investors, including Softbank, BlackRock and others. For more information, visit

Media Contact

Erica Ashner