Tealium and Contentsquare are announcing a new partnership to equip brands with a deeper understanding of their customers’ behaviors, enabling teams to deliver unique personalized experiences at every touchpoint.
This new strategic partnership combines Contentsquare’s unique digital experience metrics with Tealium’s centralized data management and orchestration capabilities to unlock deeper insights and drive better customer experiences.
Tealium’s Customer Data Hub (CDH), helps brands forge hyper-personalized customer experiences by creating a single view of the customer across engagement and analysis channels. Contentsquare bolsters this customer intelligence with a vast set of granular behavior metrics, customer journey visualizations and AI alerts for proactive monitoring and predictive actions.
This bi-directional integration makes it easier than ever to extend the power of Contentsquare’s experience analytics and real-time signals to both online and offline data within the Tealium Customer Data Hub, and take action on these insights.
Joint Contentsquare – Tealium customers will be able to access a critical layer of customer understanding achieved by analyzing granular engagement and revenue KPIs such as attractiveness, revenue per click, hesitation, and many others. In just a few clicks, customers can utilize Contentsquare’s Live Signals functionality to improve effectiveness across Tealium’s 1200+ turnkey integrations including personalization tools, ad networks, email service providers and more.
The integration also transports Tealium badges into the Contentsquare platform, allowing teams to fine-tune segments and trigger more focalized, intent-based optimizations. For example, if the digital team knows that a customer converted offline (through Tealium), they are better equipped to measure the efficiency of digital content along the customer journey and gauge the performance of individual site or app elements (through Contentsquare).
With an augmented understanding of customer intent, teams will be able to deliver meaningful experiences to all their customers — whether they are looking to make a quick purchase, do some digital window shopping or build a wishlist with a view to converting offline.
Combining Contentsquare’s unique insights into the way people behave digitally with Tealium’s consolidated offline and online intelligence gives marketing teams the information they need to understand their customers’ unique objectives.
“In the current hyper-competitive experience landscape, simply delivering customer satisfaction is no longer enough. Combining Contentsquare’s unique insights into the way people behave digitally with Tealium’s consolidated offline and online intelligence gives marketing teams the information they need to understand their customers’ unique objectives and create experiences that are closer to customer expectations. Not only can we identify when a customer might be struggling, but with facilitation from Tealium, we can change the experience in real time,” Jonathan Cherki, Founder & Chief Executive Officer, Contentsquare
Contentsquare’s unique understanding of customer behavior along the customer journey will give Tealium customers much deeper insight into what matters to the end users.
“Contentsquare’s unique understanding of customer behavior along the customer journey will give Tealium customers much deeper insight into what matters to the end users, allowing for more precise content adjustments and more efficient marketing spend. Leveraging Contentsquare’s real-time signals unlocks even greater insights in the Tealium solution, and empowers everyone on the team with the opportunity to drive real impact,” Jeff Lunsford, CEO and President, Tealium
Today’s announcement boosts the success we’ve had with our 75 joint enterprise customers, and means more businesses will be able to leverage the complementarity of our solutions going forward.
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