E.ON turns to Contentsquare to help power digital customer experience 



February 16, 2022 | 2 min read

Last Updated: Feb 24, 2022

Contentsquare’s visual analytics platform, selected for functionality, will spearhead Northern Europe electric utility provider E.ON’s digital analytics

Amsterdam, Netherlands – February 16, 2022 – Contentsquare, the global leader in digital experience analytics, announced today that it has partnered with E.ON, one of Europe’s biggest energy network operators, to help the company deliver on its mission of creating experiences with customer needs at their heart. With its holistic view of the digital customer experience, Contentsquare will enable E.ON with unparalleled insight into how and why customers are interacting with online content, allowing the team to visualize and transform customer journeys at scale.

Before using Contentsquare, the E.ON team was using multiple solutions and dealing with fragmented data — an approach that wasn’t scalable.

“I’m impressed with the tool, and the first insights look promising. Instead of abstract data and numbers in columns, we can now really see what people are doing on our website. We can see their experience. The visual insights that Contentsquare brings into our customer journeys and the ability to attribute revenue to content and optimize content accordingly, are all incredibly useful.”

E.ON’s Digital Specialist Jan-Willem Wilmsen 

E.ON also wanted to be able to analyze different customer segments and their digital journeys, understand the unique challenges of their digital audiences and align the team around what customer journey improvements to prioritize. 

Contentsquare’s existing integration with E.ON’s customer feedback management solution was particularly appealing to E.ON, allowing the CX and UX teams to deep dive into sessions with low NPS scores for validation and continuous improvement purposes. In addition, E.ON will have a clearer visualization of their data and usability across digital teams, including CRO specialists, web analysis, and the digital team.

“The pace of digitalization in the energy sector is accelerating, and it’s clear that understanding customer behavior is crucial for both engagement and retention. We are thrilled to be supporting E.ON in their digital analytics journey, creating next-generation experiences, and look forward to a fruitful relationship!”

– Abdi Essa, VP Northern Europe, Contentsquare

Read more about how Contentsquare is working with E.ON to spearhead its digital analytics

About Contentsquare

Contentsquare empowers brands to build better digital experiences. Its experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty, and fuel innovation.

Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Amsterdam, and Barcelona. Today, it helps more than 800 enterprises globally deliver better digital experiences for their customers. Visit contentsquare.com to find out more.

About E.ON

E.ON is one of Europe’s largest operators of energy networks and energy infrastructure and a provider of innovative customer solutions for 50 million customers. Thus, we are decisively driving forward the energy transition in Europe and are committed to sustainability, climate protection, and the future of our planet.

And these are not just words: We act – instead of just making promises. We lead the way – not just follow. We rely on the power of the community – and not on individual interests, without having an overarching goal.

Media Contact

Erica Ashner