Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts.
They analyzed average wine and booze carts to see which class of drink drives the highest order values in each country.
France predictably spends the most on Champagne, with a $195.81 average cart for bubbles. The UK puts its pounds into fine wine, coming in second with a $164.39 cart average. The US saves its dollars for spirits, coming in third with a $139.82 cart average.
To find out more about the gifting behavior of those three countries, read our Digital Gifting report.
Insights in your inbox
Get top digital insights, can’t-miss events, and the latest Contentsquare news in your inbox every month.