Contentsquare Unveils Immersive Analytics Plugin For CX Insights
September 27, 2018 | 3 min read
As part of its mission to revolutionize digital team workflow with easy-to-read, easy-to-leverage insights into digital user behavior, ContentSquare has launched CS Live — a new browser plugin that gives clients immediate access to all the performance metrics they need to create engaging and gainful experiences.
In just one click, ContentSquare clients can now display CX KPIs such as revenue per click, hesitation time or click rate directly onto their own site, mobile site or app. “It’s a bit like having a real-time performance review with your website,” says Jonathan Cherki, CEO and Founder of ContentSquare.
“It’s a bit like having a real-time performance review with your website.”
The game-changer here is that CS Live allows you to measure the performance of your platform without ever having to leave your site. No need to close one window in order to log into a dashboard — simply activating the plugin overlays engagement and attractiveness metrics directly onto each content element of a site.
Transforming the Way People Work
Removing the need for a dashboard brings brands closer than ever to the reality of customers, allowing them to both visualize and measure their UX in the same browser window. With CS Live, digital teams can be in direct conversation with their website to find out about their users’ end goals, preferences and struggles.
By visualizing the experience they think users are having side by side with the reality of digital journeys, teams are better equipped to bridge the experience gap fast and effectively. In the same way, they can immediately visualize ROI hotspots and locate the main drivers of engagement on their platforms.
In short, the plugin makes an easy-to-use digital experience insights platform even simpler. Some ContentSquare clients are already enjoying the speed and efficiency of one-click analytics, and have reported a positive impact on their workflow.
“CS Live helps GoPro immediately identify engagement metrics without having to load and sift through reporting data – this reduces time required for analysis and accelerates our decision making process,” said Eumir Nicasio, Head of Product, Digital & eCommerce of GoPro.
“CS Live helps GoPro immediately identify engagement metrics without having to load and sift through reporting data – this reduces time required for analysis and accelerates our decision making process.”
“When you’re in the middle of a meeting and the CEO asks you what is the content that generates the most revenue or across different markets or potentially the highest-performing filters, you’re able to answer that question in a manner of a few clicks,” says Niya Noneva, Digital Analytics Manager at Feelunique, Europe’s largest only beauty retailer.
And because it’s so intuitive, CS Live can be used by anyone on the team, without the need for training. And with zero barriers to use, brands will see daily adoption in no time. One of the key pillars of the ContentSquare solution is to put the data directly into the hands of those who need it. With this new plugin, digital teams can enjoy the same standards of convenience as the consumers they develop experiences for.
How It Works
CS Live uses ContentSquare’s Auto-Zone technology to automatically scan a site, isolating each element of content — including non-clickable elements — and removing the need for customized tagging. The Zone Based-Analytics functionality flags which in-page elements are driving conversion, and which are are causing friction along the customer journey.
The new plugin lets teams query data for specific segments, over a specific time period, and on any device — a real time-saver when it comes to side-by-side comparison of customer engagement drivers. It also adds an invaluable layer of insight to a brand’s testing strategy. And because ContentSquare captures all the data, all the time, teams can go back in time and quiz their site about past performance.
CS Live is available now to ContentSquare clients, and can be downloaded from the Chrome Web Store. Get in touch with us if you’d like to see it in action on your site!
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Lucie Buisson is ContentSquare’s VP of Product – a position that allows her to stretch both her creative and pragmatic muscles. Her team is a bridge between ContentSquare users and the company’s R&D team, and is tasked with executing the roadmap and vision.
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