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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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July 1, 2019

My thoughts on the big news we shared today It was clear from the start of the Contentsquare adventure that the way to maximize value for our clients would be through innovation. In the beginning, we innovated fast and furiously, hacking our way to a better product that would solve the challenges we observed in […]

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July 1, 2019

Combination Sets the Bar for Behavioral Insights Critical to Compete On Digital Experience NEW YORK, N.Y. (July 1, 2019) – Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, […]

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February 8, 2019

M-commerce is big. And it’s getting bigger. Using revenue as a metric, m-commerce has already passed web eCommerce. According to Statista, m-commerce will represent 67.2% of all online commerce by the end of 2019 and 72.9% by 2021. Much of the growth in m-commerce is coming from emerging markets which, due to the proliferation and […]

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February 5, 2019

As the Nordics’ leading eCommerce company in design, furniture and home furnishings, Royal Designcontinuously strives to create the best online shopping experience for its global customers. The company has recently embarked on a digital reorganization, and has partnered with UX Analytics company, ContentSquare, to ensure every change is a strategic step to meet the dynamic needs and expectations of its […]

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February 5, 2019

It’s the biggest televised sports event on the US calendar, but is the Super Bowl audience as rapt as we think it is? Do people really give the game their full attention, or is it business as usual in the world of digital retail? We analyzed 80,000 browsing sessions last Sunday to see whether the […]

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February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

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January 16, 2019

The road to success can be a bit bumpy at times, but it’s how you respond to avoiding or surpassing pitfalls that truly matters. When it comes to optimising your UX, you could be falling prey to some of the most common mistakes that could be easily avoided. From envying your competition’s website and lusting […]

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December 7, 2018

Last month our CX experts shared some digital best practices brands should follow to prep for a stellar holiday shopping season kickoff. Well, Black Friday weekend has come and gone, and the numbers are in. We spent this week digging up millions of visitor sessions from Black Friday and Cyber Monday* to better understand how […]

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November 20, 2018

Brace yourselves, Black Friday is coming. This infographic will break down three reasons why certain brands lead the pack during this period, and explore how three ContentSquare clients have harnessed the power of granular data to improve their site’s performance. See how they did it, and what tips you can follow to make sure you […]

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