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Spotlight December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

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October 27, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. It used to be that technology was considered superior based on its level of “responsiveness.” But these days, it’s not enough to be responsive – […]

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October 20, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. As the demand for customers’ attention grows stronger, and the number of distractions available to them online at all times grows larger, retailers are wisely […]

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October 13, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce sites. Your customer journey has brought shoppers this far – can it bring them all the way […]

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October 6, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than ever, which means that there is truly something for everyone, but it also means customers are sometimes overwhelmed […]

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September 29, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. When it comes to sportswear, customers can be very picky. And so they should be – they’re depending on their gear to keep them safe, […]

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September 26, 2017

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

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September 22, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or flights, it can be difficult to set your brand apart from the others. Many offer the exact same […]

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September 21, 2017

As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will grow by an extra billion people of which 20% will be travelling*. And as our technologies becomes more advanced, […]

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September 19, 2017

Buying energy online is still a relatively new concept for many, even as other services — including phone, banking, etc — have made the transition to digital. But in this bright new future where everything is just a click away, the energy sector is next in line for a digital revolution. That’s why global energy […]

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