Sort By
Spotlight December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

Read More
Stay Updated
Be in the know. Subscribe to this blog!
December 27, 2017

You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real – no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season, terms and conditions pages see a huge spike in traffic. And don’t forget, […]

Read More
December 22, 2017

At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty high until mid-January. In fact, this is the only sector where retailers sell more during the post-holiday season […]

Read More
December 20, 2017

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday […]

Read More
December 14, 2017

How companies are reinventing the digital relationship with their customers Insurance companies don’t have it easy. With the world gone digital, their legacy systems make it hard for them to keep up. And even when they overcome that challenge, they have to comply with regulations that make it harder for them to play the digital […]

Read More
December 8, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Successful online retail depends on the confidence of your shoppers. Customers need to feel sure that they’re making the right purchase, even though they can’t […]

Read More
November 17, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Shopping fatigue. We’ve all had it, whether scrounging through bargain basement bins, hitting one more main street shop or clicking on page 17 of blue […]

Read More
November 16, 2017

1. The last appearance of Matthew Robinson’s Craig Charles opening gag. I can’t deny the resemblance. But seriously Matt, if you’re reading this, no more Craig Charles gags. 2. Bhavik Patel’s record-breaking number of swear words during a presentation. I lost count at the 50 mark, but Bhavik didn’t mince his words when it came […]

Read More
November 3, 2017

Amazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing this expansion. Namely: things that work for Amazon might just work for other online retailers, too. Take membership. Companies like Amazon […]

Read More
October 30, 2017

Halloween is scary. It brings out the zombies, the monsters and the demons. And horror stories. Oh, the horrible UX horror stories. Dare you read on? Have you ever taken your time to shop for yourself, select the perfect items, one by one, examining every detail and making sure they are exactly what you want […]

Read More
data benchmark
See How You Rank