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Spotlight December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

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August 3, 2018

In a nutshell: Ping pong, punchy talks, and more bacon rolls than you could shake a stick at. In the midst of an arid summer, Future: Retail provided a welcome oasis from the usual dry conference fare. E-commerce professionals from brands like ASOS, Dune, M&S, Moss Bros, Office, Sainsbury’s, Primark and Waitrose all came to […]

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July 17, 2018

ContentSquare and Mezzo Labs recently hosted a round table gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams. Brands like […]

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July 15, 2018

There is plenty of great advice out there for brands about to embark on a website rebuild. In this post, we share with you seven tips we believe are a crucial part of any website redesign process. 1. You are sitting on a goldmine – learn everything you can from your old site before your […]

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July 10, 2018

Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a sophisticated understanding of who it is you’re trying to connect with. For that, brands have personas – […]

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June 20, 2018

As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on their smartphones, and the quality of experiences that are being developed for mobile users. We analyzed 17 million user sessions in 2018, across […]

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June 15, 2018

It’s been just over a month since we emptied the local flower stores to honor our mothers, and now it’s time to shower our fathers with gifts. Or maybe not exactly shower, judging by the findings of a recent ContentSquare survey. We quizzed 800 consumers ahead of Father’s Day 2018 to find out how much […]

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June 7, 2018

Q&A with Bobby Chucas, Product Manager OVO Energy is a fast-moving industry with changing consumer expectations and intense competition. So – in a crowded landscape of energy suppliers, how can your brand outshine the competition and enhance the customer experience? According to OVO Energy Product Manager Bobby Chucas, the answer could lie in your User […]

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June 5, 2018

The travel and hospitality industry has been shifting into the digital sphere for years, and today, many physical trips start off as digital journeys. Social media has popularized destinations, price comparison sites have democratized access to travel, and the proliferation of online booking platforms has widened access to the world’s top vacation spots. In fact, […]

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May 24, 2018

You might think that, because of its high price-tag, luxury only attracts digital window-shoppers looking for inspiration but with no actual intent to buy. You would be wrong. Behavioral data shows that, despite having lower conversion rates than their e-Commerce counterparts, luxury brands boast an active and loyal audience of product-focused consumers. In this post, […]

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