Articles and Research|February 13, 2019

Valentine’s Day: French Grocery Shoppers Prefer Romantic Meals Over Flowers

In the days leading up to Valentine’s Day, we decided to take a closer look at digital grocery sales in one of the most romantic countries in the world: France. As it turns out, the way to the hearts of the French is through fine cuisine, as romantic dinners for two both dominated in click rates and drove the highest revenue.

We analyzed how visitors behaved when browsing common Valentine’s Day products including flowers, chocolates, champagne and dinners for two.

Leading the pack, the romantic dinner category yielded a click rate of 5.7% (versus only 1.96% for flowers), suggesting many couples across France are planning to stay in on Valentine’s Day and celebrate with a home-cooked feast.

A close second was the Champagne category, which drove at 4.18% click rate. And yet despite driving more clicks than the chocolates category, bubbles generated 60% less revenue than sweet treats, suggesting lovers across the country will be skipping straight to dessert and perhaps avoiding a hangover this year.

If you’re interested in all things Valentine, check out our gifting report.

Author
Lorraine Ryshin

Lorraine is a Content Writer at Contentsquare who enjoys crafting words for the Internet. She is a multidisciplinary writer who hails from a background in marketing and SEO. A Jill of All Trades writer, she has produced written content for clients in a distinct array of industries and disciplines. To hone in on her professional pursuits, she seeks out new and creative channels to communicate with a digital audience.

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