You’re probably aware of the seven deadly sins thanks to our webinar, which detailed their existence beyond the biblical sphere. The 7 deadly sins have trickled down into the sphere of UX, and from time to time can rear their ugly heads into the UX of even the most astute digital marketers. But they can be prevented, or if committed already, set right. Read more to assure a sin-proof UX so you can avoid UX hell.
Lusting after trendy features? They’re hot, they’re sought after, but how do you know they’re right for your website and target market? You don’t. So don’t allow yourself to be bewitched by these beguiling features.
Stuffing yourself to get your fill may seem satisfying, but it’s excessive and can become dangerous to your health. The same goes for your UX: oversaturating the navigation bar may be tempting, as you’d want your consumers to see the most of your offerings. But it results in an excess of content that’ll sicken your customers. No one will want to be entangled in the glut.
We all want the best for us; to some, this may mean the more the merrier. Data is precious and we all need it on which to base our UX decisions. While that’s an understandable and even constructive motivation, you should always remember to share your insights.
You’ve got the expertise and knowledge within your discipline and you’re proud of it. After all, it’s what has secured your position in the first place. Naturally, you don’t want to keep this knowledge to yourself. Except, it may mean little when stacked up against data. Thus, no matter how proud you are of your ideas, it’s only the data that’s indisputable to providing a virtuous UX.
Whether it’s from complacency or out of sheer laziness, you may succumb to to sloth. Sloth is especially conspicuous in websites that sit in stagnation for long periods of time. While you shouldn’t lust after trendy features, your website is a living creature in the digital space and it needs to evolve with the changing times. But if it doesn’t, it’s being slothful.
Starting out as user frustration, your UX can quickly spark wrath within your visitors and you, by extension. Aside from the missed conversion opportunities, wrath usually leads consumers away from a website entirely. Our 2018 survey of a wide breadth of industries found that for many industries, over 50% of digital content goes unseen. For example, in the travel industry, 78.99% of the content got no views. To avoid this conundrum and reduce website exits, you’ll need to kick wrath to the curb by providing optimal online experiences.
You’re doing market research and jump right into competitor analysis. You admire what you find on your competitor’s site, knowing they are viable in your vertical. This leads to desiring what they have, imbued with negative feelings directed towards them. This isn’t healthy for either your psyche or your UX.
It’s easy to yield to sin whether via temptation, force of habit or mood. But there are plenty of ways to circumnavigate it. First, you must identify and accept the fact that you have transgressed or are about to in your UX. After all, recognizing the problem is a crucial part of rectifying it. And don’t deny your sin, no matter how trifling it may seem, as it is not harmless and will affect your UX, even if at a slow and steady pace.
But we understand that nobody’s perfect, so even if you do capitulate to a UX sin, the good news is that you can turn to your analytics as your shining light out of the realm of the seven deadly sins of UX.
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