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News July 19, 2019

ISO 27001: How We Got Certified And What It Means For Our Clients

We’ve got more big news from our end — we know we’ve been slamming you with big news in the past few weeks, cough* Clicktale acquisition, cough* but there’s more to share.  What can we say, we’ve acutely upheld our scaling plan. About a month ago, Contentsquare achieved an ISO 27001 certification, and if that […]

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June 7, 2018

Q&A with Bobby Chucas, Product Manager OVO Energy is a fast-moving industry with changing consumer expectations and intense competition. So – in a crowded landscape of energy suppliers, how can your brand outshine the competition and enhance the customer experience? According to OVO Energy Product Manager Bobby Chucas, the answer could lie in your User […]

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June 5, 2018

The travel and hospitality industry has been shifting into the digital sphere for years, and today, many physical trips start off as digital journeys. Social media has popularized destinations, price comparison sites have democratized access to travel, and the proliferation of online booking platforms has widened access to the world’s top vacation spots. In fact, […]

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May 24, 2018

You might think that, because of its high price-tag, luxury only attracts digital window-shoppers looking for inspiration but with no actual intent to buy. You would be wrong. Behavioral data shows that, despite having lower conversion rates than their e-Commerce counterparts, luxury brands boast an active and loyal audience of product-focused consumers. In this post, […]

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May 22, 2018

With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets. It’s a great question. With such a huge market for online retail, how do you create seamless digital journeys that meet the […]

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May 11, 2018

Good news for mothers everywhere – respondents to our recent survey of digital shopping trends said they planned to spend more on their mothers this year than last. ContentSquare surveyed 800 consumers ahead of Mother’s Day 2018 to find out how much people were willing to spend on their moms, and where they would go […]

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May 1, 2018

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today. Pushy sales tactics, a lack of transparency, hidden costs and add-ons […]

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April 24, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side of the country. Knowing nothing and nobody in this city, everything is exciting and new. With […]

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April 4, 2018

When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors are more likely to convert on the first visit. Luxury brand sites also remain mobile-dominant, with more than 2/3 of […]

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April 3, 2018

The second of our Future events, Future: Travel saw top ecommence professionals from brands like Flight Centre, Thomas Cook, Skyscanner, British Airways and Eurostar strap themselves in for a morning of high-impact presentations, tasty food and, of course, bad travel puns. Here are 5 reasons why Future: Travel was better than your last conference: 1. […]

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