3 simple steps to turn your customer experience into your competitive advantage
According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy.
Rethinking the role of digital
Consumer behaviors have changed drastically over the past year and a half, with 80% of consumers reporting that they have done more online shopping and 46% saying they made more mobile purchases. Yet with all signs pointing to digital, many brands are still not prioritizing their online presence and evaluating the role it plays in their customer experience.
Many customers still have frustrating or unsatisfactory experiences online. This is where you can stand out in the minds of consumers by continually providing an exceptional experience. Remember, consumers are loyal to experiences—not brands. That’s why you need to create an experience that will keep customers coming back again and again.
At Contentsquare, we believe that taking a holistic approach to your digital strategy is the key to success. And while there’s no one size fits all approach to digital, we find that focusing on the following three areas is a great place to start your CX journey.