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March 26, 2019

When it comes to delivering a positive UX, the approaches are vast and possibly endless, considering the wide range of verticals and their emerging niches. While you always want to make sure your digital experience falls in line with the expectations of your industry, there are certain general ways to create a positive digital experience […]

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March 26, 2019

When it comes to delivering a positive UX, the approaches are vast and possibly endless, considering the wide range of verticals and their emerging niches. While you always want to make sure your digital experience falls in line with the expectations of your industry, there are certain general ways to create a positive digital experience […]

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March 19, 2019

When taking on Conversion Rate Optimization (CRO), the primary concern for digital marketers is unsurprisingly the user experience. UX is a catch-all phrase for a visitor’s experience journeying a website, the feelings they undergo and the content of the website itself. Consequently, there are a variety of methods to improve it. While having CRO on […]

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March 12, 2019

You’re embarking on your UX journey. Not the one you experience as a visitor on other brands’ websites, or even when browsing your own, but the undertaking of building/ redesigning your own website. How do you go about creating the optimal UX? The most potent way to redesign your website is to scope out its […]

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March 5, 2019

You’re probably aware of the seven deadly sins thanks to our webinar, which detailed their existence beyond the biblical sphere. The 7 deadly sins have trickled down into the sphere of UX, and from time to time can rear their ugly heads into the UX of even the most astute digital marketers. But they can […]

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March 4, 2019

Conversion rate is one of the most important KPIs for digital marketers and their businesses, directly affecting a company’s pipeline and revenues. In this context, digital marketers includes everyone from executives to acquisition managers, via the creative teams who are most involved in any reworkings to a website, or at least in conceptualizing these changes. […]

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February 26, 2019

Currently, most brands design with the mobile experience in mind, if not with a completely mobile first strategy. As for the digital landscape at large, current trends and experiences point to an environment verging further towards an expanding smartphone reliance. This will continue as mobile innovates ease of use and facilitates better user experiences. However, […]

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Money management and personal finance are topics we always contend with, whether we’d like to or not. As such, ways of handling money are constantly firing up our neurons, whether it’s subconsciously or otherwise. Like many other everyday operations, money management has transitioned into the digital space — mobile wallet platforms, digital money transfer services […]

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February 13, 2019

In the days leading up to Valentine’s Day, we decided to take a closer look at digital grocery sales in one of the most romantic countries in the world: France. As it turns out, the way to the hearts of the French is through fine cuisine, as romantic dinners for two both dominated in click […]

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February 12, 2019

A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

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