Search Results: “beauty”

We spoke with Katharina Stock, UX Researcher at cosnova, about their successful digital transformation and how they went from a leading drugstore brand to an online beauty player.  About cosnova’s digital transformation cosnova Beauty is the parent company behind the well-known color cosmetics brands essence and CATRICE. The company is an established player in the […]

2021 Beauty Digital Experience Benchmark  See where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up to your competitors and peers in the beauty industry? BEAUTY INDUSTRY BENCHMARKS Access the report How do you stack up against other beauty competitors? […]

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

Retail may be switching gears, but the beauty industry continues to thrive.

How fresh uses Contentsquare to grow its global eCommerce footprint

Meet Nigel Keelson-Anfu, Business Director of the Experience Design Practice at Publicis Groupe. Publicis Groupe is the second largest communications company in the world. They focus on bringing creativity and technology together in order to help their customers drive business transformation. Nigel sat down to talk with us about how Publicis Groupe approaches prospects and works […]

Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns.  Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]

In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]